Saturday, September 13, 2008

Make mine a coffee and an E-book, please.

Everyone is busy. No wonder that headline news and internet banner lines get more attention than serious news magazines. This is a world addicted to information but we want it by I.V., fast and focused. E-books give that kind of fast and focused fix to information junkies.

Using the E-book approach, you can teach almost anything to almost anyone. Don't be fooled by size. Smaller is not less when it comes to a well written E-book. Think of the old example of how to eat an elephant: one bite at a time. That's the genius of the E-book with tightly focused information, one bite at a time.

The E-book is portable in ways that print publisher never considered. You can drag around a huge volume of War and Peace or download an e-book analysis of that classic on your IPod. Which way would you rather study for a literature exam?

For training in business topics, the E-book is right on target. E-books are focused and available on demand. As a new employee needs to learn a technique, it's available on E-book instantly. Colleges and Universities are using more and more E-book texts and supplemental texts. With the high cost of textbooks and their weight (pounds, not profound), E-books are a welcome cost saving for students.

Almost any hobby, sport, craft or pass time you can name makes an ideal subject for E-book. Because E-books are around 30-50 pages, sometimes less, different aspects of the subject can be detailed. Instead of buying a 200 page print book on Gardening, you can get an E-book on topics such as; Herb Gardening in Planter Boxes or Mini-Roses for Victorian Gardens. With E-books, you discover what you want to know without getting more than you need.

You can write an e-book. Yes, you can. Start by finding your "niche" or specialty. What are you passionate about? Do you have a new approach to herb gardening? Did you build a home recording studio with big sound on a bargain budget? Have you found creative ways to recycle old household items? Those ideas are the beginnings of a E-book. A short book is not a sloppy book. Regardless of size, any book begins with a concept and an outline. The concept is one sentence description of what you have to say. Sales people call it an "elevator speech", a way to present your key idea in 30 seconds or about the time you have to talk with someone in an elevator. Take that concept and develop an outline. Yes, just like your English teacher tried to show you in high school. List 3-5 key points then under each point, summarize what you plan to present. Take that outline and start writing.

Your E-book can be a free gift for visiting your site, available for purchase or packaged to sell to other internet marketers. As an e-book author, you establish yourself as an authority and potentially draw more traffic to your site. Start writing your E-book today!

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by JAGJIT AMRITSAR

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