How to Market Your New Ecommerce Website

Use search engine optimization - Experts agree that the best way to get your website noticed is to get listed as high as possible on the search engine results pages. And the best way to get listed on the search engine results pages is to search engine optimize everything on your website. Even the product descriptions that you use on your product pages need to be search engine optimized so that the search engine spiders will find your site faster and give you a high ranking.

Add useful content to your site as well as sales information - If your site is just one big sales pitch people won't browse through your site and chances are they won't come back. Add as much useful information as you can to the site to give the buyers some added value and to keep people coming back to the site. Add articles to the site giving people tips on how to use your product, or information about the product, or other information that is useful but also related to the product. This will also help your search engine ranking.

Form link networks with other sites - Getting links to your site from other sites is a great way to get noticed by the search engine spiders. Each link that you get acts like a personal recommendation to view your site and the search engine spiders will find your site faster when other sites link to you. Forming reciprocal link networks with other websites is a smart way to market your ecommerce site.

Use targeted advertising - If you're going to pay for advertising to get more traffic to your new ecommerce site it's important that you use a targeted advertising campaign. Find your niche and aggressively market to your niche instead of just doing blanket advertising. One of the benefits of starting an ecommerce site is that the Internet makes it easier for you to zero in on a particular niche so focus all your marketing efforts on that one niche and you'll be amazed at the results you get.

Once you have set up an ecommerce website you will need to market it. Marketing your ecommerce website is critically important to making your site successful. After all, no one can buy your products if they don't know your website exists. And because there are millions of ecommerce sites it's easy for websites to get overlooked online. Here are some tips for marketing your new ecommerce website:

by JENNIFER LOGANATHAN

Tracking Your Website Traffic

Getting visitors to your Web site is the essence of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn't bring user traffic to the site it's useless. Once those visitors are coming to your site your it is important to have tracking software that can let you know which pages they view and for how long and what brings them to the site and what page they are on when they exit the site. All this information helps you improve your site and the online sales process for your home business Internet marketing and promotion.
Your online marketing and promotion plan for your Internet home business should include the following goals:

* To get instant low cost traffic to your site so that your visitors can let you know if your Web sales copy works, if the order form is right, if the navigation is easy and if the opt-in e-mail offer is productive.
* To test whether the sales process you have set up online does the optimal job of converting your home Internet business' Web traffic into the greatest number of sales.

* To bring the greatest number of consumers to your Web site in the least amount of time.
* And to assure that putting your Web traffic marketing and promotion campaign on autopilot successfully grows your Internet home business.
When it comes to testing your Internet site prior to home business online marketing promotion a lot of entrepreneurs don't know how to test and what to test. The basics that you need to look at are the ordering process, the sales copy, the opt-in e-mail offer and the navigation of the site. The ordering process must be designed with the assumption that the consumer who buys from you has never done so online before. Make it so easy to navigate that the Web novice won't give up in frustration.

When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.
The opt-in offer must be prominent and very inviting. The point of testing this is to make sure that you're getting the contact information from that consumer. You know can lure them to your site time and time again until they say otherwise.

The most important thing to look at when testing your site's navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience - especially if your market is under 35 years of age.

by:ldb45

Effective Internet Marketing Strategies

If you own a website then you already know the importance of internet marketing strategies. You may have a terrific website offering an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic that you desire.

Getting a lot of traffic onto a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing strategies that will truly deliver results.

There are many internet marketing strategies that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes.

Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.

The majority of people usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing strategies to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing tools. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results.

A search engine indexes sites by looking at its keyword density. Your site's content must have favorable keyword density that is search engine friendly. Content is one of the most important internet marketing strategies.

If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing tools as you do. Therefore, you must continuously seek out new ways to attract more traffic.

Some traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc should also be incorporated along with more effective internet marketing strategies to drive more traffic to your site. One of the most popular internet marketing tools today is the use of Pay per Click advertising.
With this method, you bid for a particular keyword in a specific search engine. If you have the highest bid then your sites link will be in the top result. This internet marketing strategy is now being used by thousands of sites. It is also gaining popularity because of its relatively high success rate in attracting highly targeted traffic.

by:selpatt

Source: Free Articles

How To Get Your Web Site Spidered Quickly

The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Unless the search engines find your web site and index it, there is no way the general public will know that it is there.

After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines. When developing your marketing strategy, it is important to include a plan to get your web site spidered quickly. In order to get your site indexed you must let the search engine spiders know you are there in the first place.

You may have wondered if there are ways to lure the spiders to your web site other than manual submission. The good news is that many SEOs recommend the following methods rather than submitting your pages directly.

The best way to get your site spidered quickly is to link your web site to another site that is already indexed, that is related to your site, and that is spidered frequently. Having your site mentioned in news releases, blogs, and so on can get your site your web site spidered very quickly, sometimes within days.

You can also use the more traditional methods including posting in forums and providing articles for the various article directories. If you choose this route, be careful not to spam.

Follow the posted rules, give helpful answers, and do not go overboard on your "sig file". Private forums are not always indexed, so make certain that the forums where you post display recent posts and are listed in search results.

No matter which method you choose to get your web site spidered, you will need a good site map. A site map lists and links to all pages on your site. If your site consists of over approximately one hundred pages, consider using a multi-page site map.

Make certain that every site map page links to all other site map pages. You should have a link to your site map on your home page and preferably on each of your pages. You should make sure your web site pages are simple and free of useless clutter.

Getting your web site spidered quickly is the most important thing you can do to achieve success as an internet marketer. Using the methods suggested above can be very helpful in getting your web site indexed.

by:ybselpatt

Planning: An Internet Marketing Strategy Many Site Owners Overlook!

Your Internet marketing strategy should include time in reading about all the marketing tools you are planning to implement on your site. Any great strategy is going to involve various types of tools all at the same time for a great overall effect on how your pages are ranking in the search engines and how your customers perceive your business online in the first five seconds they stop at your site. A visitor to your site is just that, a visitor. To increase business you want to turn these clicking visitors into buyers. You have to have a strategy to keep their attention, to talk to them more than once, and for them to visit your site more than one time.

A good strategy is going to first involve planning what you have to offer, and how you are going to offer services or goods. A solid method in delivery is very important in your overall marketing strategy because you will also tell the market about what you have to offer, how they can get it, and how the transaction is completed.

Each page if your own door to the Internet. What many online do not realize is that with improvement to the Internet and with keywords, search engine ranking and such, a visitor could be entering your site on the sales page, on the article page, or on the search page. Each page is unique and should be treated as best as possible for turning visitors to clients.

A great web strategy is going to involve one that you will know, and see the results, of what pages are being requested most often, and what potential customers are doing from that point. Are they then leaving the site, clicking on other pages, making a purchase or what? Use a strategy that will allow you to see where those surfers are heading right after leaving your site. This could be a cookie but cookies expire quickly and that still report to you what you need to know for marketing purposes.

In creating an Internet marketing strategy, you will need to set goals for your site. That you will not spend money on advertising and on pay per click, but that you will use marketing tactics and techniques to get additional traffic and additional rankings so you get visitors that you can then turn into customers. First focus on setting goals which includes finding out about the tactics and tools you have the time, knowledge and ability to use on your site.

As you set goals, you should keep in mind that it would require a little work on your own part to find the best tools and Internet marketing strategies for your own site. Set goals such as working on one marketing technique per week. After a few weeks you will have implemented all the tools and tactics, you can for your web pages and for learning more about your web market.

Set goals in putting the information you receive from your Internet marketing strategies to work for you. Make it a point to review and read all the reports available with the use of your marketing strategies to find out where visitors are going, what they are seeing on your site, and how many people who are coming to your site are purchasing from your site. As you create a strategy for your site, and for your marketing strategies, you will take each step one at a time, and build a very profitable and thriving business online.

by:triwbeef

Teasing and Testing Your Traffic

Getting visitors to come to your Internet site is the crux of the success of your home business online marketing promotion. You can build the greatest home business Internet site but if its marketing and promotion doesn't bring users to the site it's useless. Once those visitors are coming to your site your tracking software can let you know which pages they view and for how long and what brings them to the site and what page they are on when they exit the site. All this information helps you improve your site and the online sales process for your home business Internet marketing and promotion.

Your online marketing and promotion plan for your Internet home business should include the following goals:

* To get instant low cost traffic to your site so that these users can let you know if your Web sales copy works, if the order form is right, if the navigation is easy and if the opt-in e-mail offer is productive.
* To test whether the sales process you have set up online does the optimal job of converting your home Internet business' Web traffic into the greatest number of sales.
* To bring the greatest number of consumers to your Web site in the least amount of time.
* And to assure that putting your Web traffic marketing and promotion campaign on autopilot successfully grows your Internet home business.

When it comes to testing your Internet site prior to home business online marketing promotion a lot of entrepreneurs don't know how to test and what to test. The basics that you need to look at are the ordering process, the sales copy, the opt-in e-mail offer and the navigation of the site. The ordering process must be designed with the assumption that the consumer who buys from you has never done so online before. Make it so easy to navigate that the Web novice won't give up in frustration.

When looking at the sales copy on your site you want to pay close attention to how captivating your headlines are, how clear and influential the benefits are spelled out, that the guarantee is prominent and clear and that there is a strong call to action.

The opt-in offer must be prominent and just about mouth-watering. The point of testing this is to make sure that you're getting the contact information from that consumer. You know can lure them to your site time and time again until they say otherwise.

The most important thing to look at when testing your site's navigation is to make sure that someone who wants to buy your product or service online can do it in two easy clicks. More than that and you start to lose the interest of this instant-gratification audience especially if your market is under 35 years of age.

by:syver

Internet Marketing Tips On Getting Your Web Site Spidered Quickly

The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Unless the search engines find your web site and index it, there is no way the general public will know that it is there.

After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines. When developing your marketing strategy, it is important to include a plan to get your web site spidered quickly. In order to get your site indexed you must let the search engine spiders know you are there in the first place.

You may have wondered if there are ways to lure the spiders to your web site other than manual submission. The good news is that many SEOs recommend the following methods rather than submitting your pages directly.

The best way to get your site spidered quickly is to link your web site to another site that is already indexed, that is related to your site, and that is spidered frequently. Having your site mentioned in news releases, blogs, and so on can get your site your web site spidered very quickly, sometimes within days.

You can also use the more traditional methods including posting in forums and providing articles for the various article directories. If you choose this route, be careful not to spam. Follow the posted rules, give helpful answers, and do not go overboard on your "sig file". Private forums are not always indexed, so make certain that the forums where you post display recent posts and are listed in search results.

No matter which method you choose to get your web site spidered, you will need a good site map. A site map lists and links to all pages on your site. If your site consists of over approximately one hundred pages, consider using a multi-page site map. Make certain that every site map page links to all other site map pages. You should have a link to your site map on your home page and preferably on each of your pages. You should make sure your web site pages are simple and free of useless clutter.

Getting your web site spidered quickly is the most important thing you can do to achieve success as an internet marketer. Using the methods suggested above can be very helpful in getting your web site indexed.

by:TheBusinessPro

The Right Marketing Tool For You

If you have a business to promote, you may want a marketing tool. But what is the best marketing tool for you? What marketing tool is widely used? Some of you may be asking what a marketing tool is. There are answers to these questions.

A marketing tool is something that a business uses to promote its product or service. This can be done through various means. But the main one is advertising (or marketing). A marketing tool can be any of the following: web design, SEO, photos or illustrations, autoresponders, and public relations.

The first marketing tool listed was web design. With a stunning web design, you can attract more people to your site. A web design that is easy to navigate also keeps people interested. It may also be memorable to keep them coming back.

The second marketing tool is SEO (search engine optimization). With search engine optimization you can guarantee that your site will be one of the first listed on a search engine. It does this by using link popularity and keyword popularity used in search engines. This will ensure more web traffic. In turn, this means more business.

The third marketing tool is photos or illustrations. If you have attractive photos or illustrations of your product or service, people will be more likely to purchase it. Get a professional to do this for you. The more photos or illustrations you have the better.

The fourth marketing tool is the use of an autoresponder. An autoresponder is a powerful marketing tool. It is used to automatically send out emails to people on your mailing list or to people who may have visited your sight. These automatic emails can list sales, promotions, or any other advertisement you'd like to have noticed to better promote your business.

The fifth and last marketing tool is public relations. Public relations are also a great marketing tool because it not only makes you look good, but it develops positive feedback of your business. This will in turn bring you more customers. Always build good rapport with your customers.

The best way to get different marketing tools is on the web. There are many sights that offer different marketing tools. They all vary in price from site to site. Most offer guaranteed results in a determined amount of time or they offer you a full refund. Some even offer a free trial period.

A marketing tool is the best way to promote you business. Using more than one marketing tool at a time will ensure even better results. Take your time and see which one is best suited for your business. If you can, try to use all 5!

by:fsegura

Membership Marketing: How To Have A High Retention Rate Of Members

Take a look at any of the popular membership sites and you will notice that there is a huge dedicated member base who hang on to every word of the administrators. You will also notice that new content is added on a regular basis, sometimes daily.

These are the signs of a great membership… one where the owners are dedicated and committed to adding regular content… where the members are active and enthusiastic about helping to grow the membership.

In fact, an active membership can grow itself if the members take the opportunity to voice their opinions and desires.

Having a high retention rate of members is not difficult; you already know how to keep members happy. The important aspect is to listen to the members.

They may suggest taking the membership into a different direction than you originally planned. If that is the case, should you argue with them or give them what they want?

Good membership administrators will cater to the needs of members as a primary focus.

Some ideas for new content to add to your membership on a regular basis include:

- Ebooks and reports - Videos - Audio recordings such as interviews - Interviews with experts in the niche - Reviews and news - Articles - Tutorials and training - Active forums - Surveys and polls

There really is no limit to what you can offer your members, and it will largely depend upon what your niche is and how much your members are paying.

If your membership is a free one, then you may not wish to update it very often. But if your members are paying $100 or more per month, then they expect you to make a commitment to publish updates when you say you will.

The best memberships have certain dates when they plan to post new items; they even run on a calendar schedule in order to assure that the items are ready to go on the due date. This type of commitment helps you keep members, while building a great name and reputation for your membership site.

Many new membership owners ask how to know what sort of items to add to the members’ area. The answer is simply 'research'. You should research your market before starting the membership. Searching forums, blogs and other sites for comments and questions from people in the niche will bring up many useful ideas for your membership.

Another factor that contributes to member retention rate is the ease of use of the membership. People like a simple layout with an intuitive navigation, and a simple process to download their products.

Building a great membership site is simply a matter of giving the members what they want. Don't be afraid to ask for opinions and ideas, as this is how you turn it into a highly interactive, tight knit community full of people who are keen to see the membership grow and move forward.

by JEREMY GISLASON