Use search engine optimization - Experts agree that the best way to get your website noticed is to get listed as high as possible on the search engine results pages. And the best way to get listed on the search engine results pages is to search engine optimize everything on your website. Even the product descriptions that you use on your product pages need to be search engine optimized so that the search engine spiders will find your site faster and give you a high ranking.
Add useful content to your site as well as sales information - If your site is just one big sales pitch people won't browse through your site and chances are they won't come back. Add as much useful information as you can to the site to give the buyers some added value and to keep people coming back to the site. Add articles to the site giving people tips on how to use your product, or information about the product, or other information that is useful but also related to the product. This will also help your search engine ranking.
Form link networks with other sites - Getting links to your site from other sites is a great way to get noticed by the search engine spiders. Each link that you get acts like a personal recommendation to view your site and the search engine spiders will find your site faster when other sites link to you. Forming reciprocal link networks with other websites is a smart way to market your ecommerce site.
Use targeted advertising - If you're going to pay for advertising to get more traffic to your new ecommerce site it's important that you use a targeted advertising campaign. Find your niche and aggressively market to your niche instead of just doing blanket advertising. One of the benefits of starting an ecommerce site is that the Internet makes it easier for you to zero in on a particular niche so focus all your marketing efforts on that one niche and you'll be amazed at the results you get.
by JENNIFER LOGANATHAN
Add useful content to your site as well as sales information - If your site is just one big sales pitch people won't browse through your site and chances are they won't come back. Add as much useful information as you can to the site to give the buyers some added value and to keep people coming back to the site. Add articles to the site giving people tips on how to use your product, or information about the product, or other information that is useful but also related to the product. This will also help your search engine ranking.
Form link networks with other sites - Getting links to your site from other sites is a great way to get noticed by the search engine spiders. Each link that you get acts like a personal recommendation to view your site and the search engine spiders will find your site faster when other sites link to you. Forming reciprocal link networks with other websites is a smart way to market your ecommerce site.
Use targeted advertising - If you're going to pay for advertising to get more traffic to your new ecommerce site it's important that you use a targeted advertising campaign. Find your niche and aggressively market to your niche instead of just doing blanket advertising. One of the benefits of starting an ecommerce site is that the Internet makes it easier for you to zero in on a particular niche so focus all your marketing efforts on that one niche and you'll be amazed at the results you get.
Once you have set up an ecommerce website you will need to market it. Marketing your ecommerce website is critically important to making your site successful. After all, no one can buy your products if they don't know your website exists. And because there are millions of ecommerce sites it's easy for websites to get overlooked online. Here are some tips for marketing your new ecommerce website:
by JENNIFER LOGANATHAN
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